A DOZEN WAYS TO MONETIZE YOUR LIVE STREAM VIDEOS in 2020!
As hard as it may seem in your mind, if you try not to overthink it you may find it should be pretty straightforward:
1. Send Video Traffic to Your BLOG!
Consider re-purposing some older content into videos, and start creating new videos. Make sure that you link to your own website in the first line of your video descriptions, so you can funnel your newly generated organic traffic to where you want it.
2. Create Products and Promote Them Online.
Products you can create include ebooks, apps, art, original music, and any handy craft. Create your products, and add them to a shopping cart. Then use live video to promote them. Add a link to your product in your video’s description, so that viewers can buy.
3. Sell OTHER Brand’s products as an Affiliate Marketer.
“Affiliate marketing” means selling products in exchange for a commission. Hundreds of thousands of companies offer all kinds of super cool deals to marketers who promote their products, including huge companies, like Amazon and eBay, as well as the smaller ones.
Here are the top 20 affiliate networks of 2020 where you can become a member. These networks include Avangate, ClickBank, Commission Junction, and ShareASale.com, even the eBay partner program. Review your affiliate products on video, or create “how to use this product” tutorials. Don’t forget to link to your products in your descriptions – make sure you’re using your affiliate link, or you won’t get credit for sales.
4. Create Your Own Weekly Network “Episodic” series.
Love telling stories? Live Video lets you create your own branded TV shows. You’re limited only by your imagination… (and maybe your budget). Using live stream websites like StageTen.tv make it all possible! Create a comedy show, a drama series, or your own talk or interview-style format. The sky’s the limit!
5. Become a YouTube Personality.
YouTube stars can make a good chunk of change. PewDiePie, despite having lost major advertisement recently, remains numero uno of the highest-paid YouTube stars with $15 million in 2016. It was estimated that he could receive over $13,000 for a week of publications. So, if you have quirky ideas, or are passionate about stuff, you never know, you may be the next YouTube star.
6. Monetize your videos with the YouTube Partner Program.
After you’ve created several videos, it’s time to join the YouTube Partner Program. All you need to do is enable your channel for what’s called monetization, and you’ll receive your share of the income from advertising on YouTube, usually close to half! You do need a Google AdSense account to do this and 1000 subscribers on YouTube. It used to be easier, but sadly this is now the minimum entry point.
7. TEACH – Share Your Knowledge by Demonstrating your Skills in live classes.
Tutorials are HUGE on the web. If you know how to do something, and you can teach others, you can make money from your videos. Beauty videos are popular. For example, Michelle Phan has over 5.2 million subs and her videos get millions of views in just a couple of weeks. Other ways are to use course building sites such as Udemy, Thinkific, or YesCourse to build a following of students that pay you to teach them things.
8. Test Market Your Own Products – Got something you’ve created you think will sell?
Let’s say you have an idea for a product, but you’re going to need a little funding to make it happen. Try creating some live videos before you create an investment campaign. The views and comments on your videos will tell you whether your idea is viable in its present form. You may find you need to change directions entirely. Your existing audience can even help you to establish a proof of concept. That way any extra efforts put into getting funding may be more successful.
9. Become an expert in SEO (Search Engine Optimization)
One hundred HOURS of video are uploaded to YouTube every MINUTE! This means that there’s a huge competition for people’s eyeballs. You need to do everything you can to ensure that your videos get found. “Metadata” is data that gives information about your videos. In its Creator Playbook, Youtube has a lesson on search and discovery using metadata. To maximize your presence in search, promotion, suggested videos and ad-serving, make sure your metadata (your video’s title, tags, and description) are well optimized for the content within.
10. Create a Facebook Niche Group and Build a Community
This may seem kinda strange when you first think of it, but it’s actually one of the best ways to build an engaged following. Some groups made in certain niches are well-suited for subscription fees or for promoting your best products to your follows every now and then. FB groups give you the ability to stay in touch with your best customers as well.
Crowdfunding has become more and more common since the introduction of Kickstarter and Indigogo. It could be a great source of money if you have a great idea for a big media project. Not only could it generate your initial funding it can also help establish an audience and a continuous stream of revenue for your project in the future. A couple of the bigger names are Patreon.com and Ko-Fi.com, among others.
12. Turn your child or pet into a star!
Although I don’t recommend putting your child into forced labor, keep your video camera handy. If you see something cute, video it, and upload the video. (Don’t forget the metadata.) You never know who or what will be the next video sensation. Create that sensation, and you’ll make money. We all know about those cat videos…
SO GET READY TO GO LIVE in 2020 and make a little coin while doing it!
Copyright © 2017 Best Conceptions LLC – All Rights Reserved
Broadcasting Video to Facebook Live – Pages vs. Groups vs. Events
After remaining silent for so long, I felt it necessary to address a matter I feel if of great importance when it comes to businesses creating content on Facebook. First off, if you want to create any type of significant brand awareness for your company, you should start with a branded website. Once that is established, you can begin to put your energy into some kind of social media strategy, and there is honestly no better place to start one than with Facebook.
Facebook gives an individual business owner the same ability as any other business to tap what is by far the largest online community of users in the world, not to mention the plethora of built-in business building tools over any other social network. So when it comes to marketing your business on Facebook, where should you begin?
In this article, we’ll take a look at all the different features Facebook has to offer for marketing your broadcasts. We’ll discuss each asset’s strengths and weaknesses – starting off with your Facebook Page.
Your Facebook Page
Facebook has always attempted to offer its end users a self-contained experience, which includes anything from their daily news to their shopping adventures, to communications between family, friends and businesses – sort of like a mini-mall of everything you need online in one handy portal.
With that in mind, the best way to think of your Facebook Page is to think of it as your personal or branded website on Facebook. It is the place where you provide information about your brand and where your fans should turn to first to hear what you have to say.
Your Facebook page is your brand’s voice on Facebook. As such, it is primarily intended for broadcasting your brand’s message rather than creating discussions around it (that’s what Facebook Groups are for). You can use your Page to post updates about your brand, share images, video and other content and receive messages from Facebook Users. Very importantly, you can use your Facebook Page to advertise on Facebook’s Advertising Platform, as well as host Facebook Events and link your page to any connected groups you’ve created.
Your Facebook Page should be considered the core of your Facebook marketing strategy and should rank in importance when it comes to your digital identity second only to your website, only because your website allows you greater control and ownership over your visitors. Therefore, wherever you provide social links for your brand, such as in your email signature or website header/footer, you should be pointing to your Facebook PAGE.
If you decide to embark on a social media presence, start with a cleverly constructed Facebook Page. An eye-catching banner image and “About” section is only the beginning; be responsive, post worthwhile content and don’t cut corners. Your investment of time and input will pay off in the end.
Facebook Events are often confusing to event organizers, whose primary brand/product may already be an event of sorts.
That is understandable. For example, when you run a clothes store, and want to promote the launch of your new collection, the distinction between store (promoted through a Facebook Page) and the launch event is clear. When you organize a broadcast, however, knowing how to use your Page and Events and what content to post on each is a bit more of an undertaking.
Let’s say you organize “The ABC Show” with a couple of variants – maybe several different hosts – all taking place on the same day. What should go under the page and what should go under an event?
Hierarchically, you should think of your broadcast format (“The ABC Show”) as an ‘umbrella’ over your various broadcast content containers (live video, marketing, motivation, systems, coaching, etc). Your “ABC Show” should be your Facebook PAGE and your individual broadcasts should each be a Facebook EVENT under that Facebook PAGE.
In your PAGE you should post content relevant to “The ABC Show” brand, e.g. sponsorship deals, community initiatives around your event, news from hosts/mentors, etc. More broadcast-specific content, e.g. details on who said what during the broadcast, questions asked during the show, conversations with your guests, etc., should be posted in the respective Facebook EVENT, under the “About” and “Discussions” tabs. Significant broadcast-specific content, such as the time, location and any foreseen registration or “preshow” requirements, should appear on both your Facebook Page AND within the Facebook Event (“About” tab) by way of announcing the broadcast.
You need to remember, Facebook events have an event venue and an event date, and after that event date expires the Facebook event expires as well. So you don’t want to invest too much effort in building up your Facebook Event. Thankfully, Facebook gives you limited options in doing that.
One of Facebook Event’s biggest downfalls is the fact that any live broadcast sent to an event do NOT show up within the Page or Group Newsfeed, but rather within the “Discussion” tab of the Event itself. This is because Events are their own beast separate from either Pages or Groups, but can be created within either. This leaves many a potential viewer wondering where they are supposed to go when a live video event starts. Facebook should have used a little more forethought in this regard. Let’s hope this changes in the nearest future.
As a work-around, many a broadcaster still create an event, then rather than broadcast to the event (an option available in FB Live), they broadcast to the Newsfeed of the Page or Group when the time slot arrives. Better yet, one should schedule a “Live Video” post within the Newsfeed of the Page (alongside of the Event) that existing followers can use to select a button that gives them a reminder notification of the broadcast 3 minutes before it begins!
You should always add Facebook Events for your broadcasts under the respective Facebook PAGE you manage. What you want to do is grow an audience under your Facebook PAGE which you can engage with at any time. When set-up properly, posting on Facebook Events is open to the public, in this way they provide excellent Q&A forums for prospective participants and help create a gentle “peer-to-peer joining nudge” among other Facebook users, which encourages a greater response to your call to action (ie. joining a specific Facebook Group).
In the basic sense, Facebook Groups are online communities of Facebook Users interested in a common topic. Groups are set up and managed by administrators who control posting permissions and other group settings.
Groups can be public (anyone can join), closed (users can request to join) or secret (private like a closed group with the added feature than these private groups do not appear on searches). Groups can also be linked to a Facebook Page in a way that allows the page to post in the group alongside regular Facebook users. This is the natural route of progression you want to achieve. Facebook User -> Facebook Page ->CTA ->Product/Service->CTA-> Facebook Group
Facebook Groups used to be a Facebook Page’s poor cousin, but this is changing with the dramatic shift by Facebook recently towards linked Facebook Groups and community-building. As a result, Facebook is undergoing a groups revolution that has made groups linked to pages a very attractive proposition for many broadcasts.
There are many things you can do with a Facebook group and some important things you can’t (notable among the latter being paid advertising). You can use groups to stimulate engagement with your participants and volunteers, as discussed above. Facebook pages and personal posts rely completely on the Newsfeed algorithm for organic exposure. However, Facebook Groups send users a notification whenever someone posts to the Group, thus driving traffic to each post.
But, be wary how often you post in your groups. You don’t want to spam your members with notifications all day long or they just might turn them off completely.
You still can’t advertise a group or share/boost any posts within a closed/secret group. Also, many of the things that make the revamped groups more attractive – like the ability to post in the group as your page – still make having a Facebook Page necessary.
So, thumbs up on Facebook Groups overall, but only if you have time to invest in the communities (NOTE: with an “S”) that you plan to build with them, and only after you’ve set up a Facebook Page, which should always serve as your main branding platform on Facebook – and inside any groups you create. Facebook Pages are also best suited for archived video content (e.g. replay playlists), maintaining viewer analytics, and have the greatest leverage when used in conjunction with the boost/ad campaign features found within the Facebook Advertising platform.
This this leaves us with….
Your Personal Page
Don’t be surprised to hear that your personal page also has a role to play in your overall Facebook strategy.
Starting with the obvious, you need a personal profile to be able to do anything on Facebook, like creating and administrating the things we just talked about; Pages, Groups and Events! You will also need a personal profile to post in other groups which might be useful for promoting your broadcasts. So you will need to be mindful of what you post, as any personal activity will inevitably reflect back to your broadcasts, and ultimately your brand’s image on Facebook.
Your Personal Profile (it’s not a page, it’s a profile), is more than a just a potential liability– quite the contrary. There are many great things you could do to enhance your brand’s broadcasts, and they are only possible through your personal page. Things like:
Sharing content from your page with your friends.
One word of advice: keep it selective. Share general audience broadcasts, major landmarks, announcements and press activity, but do not be tempted to share every single page post. There are laws of “diminishing returns” for doing so.
Reaching out to individual participants.
There are many reasons why you might want to connect personally with participants in your broadcast. As a page, it used to be that you didn’t have that ability (though now there is, but it’s still very limited), so still the best way to do it is through your Personal Profile. Use your Personal Profile to approach disgruntled participants, prospective brand ambassadors, or to thank broadcast evangelists (those viewers/participants who feel strongly positive about your content) or catch them singing your brand’s praises!
So, there you have it. While there is a place for your profile to be used professionally, intend on using it correctly and wisely. And never – ever ever – set up your business broadcasts on a personal profile, this is why Facebook gave us Pages, Groups and Events in the first place, your Personal Profile was meant to be just that… personal.
With this info in hand, may all of your broadcasts be packed with viewers and filled with fun and excitement!
Much more can be said about Best Marketing Practices using Facebook LIVE so be sure to contact us, subscribe to my every-so-often newsletter, or request a FREE 15 minute consultation by clicking the box to the right!
Until next time! Keep Calm and Stream On!
Conversations Behind The Mic – 1st Edition
"Conversations Behind The Mic" - The #1 Best Selling Book on Amazon co-authored by Raven Glover along with "Your's Truly" (that's ME!) is available now for only $1.99!! (FREE for Kindle UNLIMITED subscribers!) The book contains over 40 Radio/TV talk show host producers/performers at the top of their game. Even though the Radio/TV Global Summit was a SMASH SUCCESS, but you can still get these incredible 40 candid (not canned) interviews that don't "Get You In..." but rather "Let You In..." behind the scenes; behind the mic.
Click the Book Cover to Get it on Amazon!
Get the PDF for $1.00 HERE!
Interview with Pakistani Entrepreneur and World Citizen - Rehan Allahwala
Excerpt available inside "Conversations Behind the Mic"
Did BeLive.tv Just Say “Talk Show” Free-for-All?!
Wow! A month full of Talk Shows and Talking Heads!
Did you see what’s happened in Live Streaming over the past few weeks? Wasn’t it incredible to see the pace at which the broadcast offerings available have expanded and are now almost looking limitless? Kind of like the universe just clicked on fast forward, wouldn’t you say?
Today BeLive.tv made a few announcements from across the pond in Israel with their latest feature updates. Now that their BETA testing phase has come to a close, they are welcoming in a few new esthetic tweaks and are giving EVERYONE a 14 day FREE Trial of their infamous “Talk Show” format!
The newly released broadcast pricing schedule has just come out and was announced as shown in the chart below…
They are giving a reduced fee (2 free months), if you pay up front for a year! This reduced the monthly rate by a few dollars (Rates go from $15 and $25/mo to $12 and $20/mo. when paid annually). For a platform that gives you all the features is does, it’s a well-rounded and reasonable price to broadcast.
Be sure you’ve considered whether or not you’ll do more than 16 x 20-min broadcasts a month, and how many of the features you’d like before you go and click that Buy Now button! The way it’s setup now somewhat forces everyone I’m associated with to end up automatically in the Standard $25/mo. bracket.
BeLive is giving us a fair first-time offering. It somewhat compares to how Huzza hit the scene last year, starting in at around $15/mo. with 4 seats, recordings and scheduled FBLive access, which then quickly departed when the platform was bought out by KickStarter. More stuff to play with here than Huzza for sure, but we’ll just have to see what happens next over at BeLive.tv!
For those that prefer the “pay-to-play” model this is by far the best choice to date, but then you’re instantly caught up in a perpetual fee to broadcast LIVE to Facebook, which by the way, only gives up it’s archive at 640x360p video resolution, hardly viable for any HD video repurposing.
Let’s hope they soon add a feature to go to YouTube LIVE soon as well. (hint,hint)
Tzafrir Rehan, CEO of Belive.tv DID confirm within the Belivers FB Group that the basic features (not “Talk Show”) would remain free even after the 14 day trial of the full suite demo is over for the user.
Of course, many that subscribe to my channel already know that I prefer the “free-to-play” or “pay once” to get your own live video production software application, that way you can stream on indefinitely to anywhere you’d like, free of charge, in-house audio+video recordings in Hi-Def included, not to mention a LOT of other cool bells & whistles!
I’ll be sure to follow this up with a complete review once the dust settles. I’ve been waiting for the platform to finalize it’s beta before producing a full-on review of everything BeLive.tv has to offer! See you soon!
Meanwhile, Keep Calm and Stream On!