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A BETTER WAY 👉 LIVE MEDIA, VIDEO & PODCASTING IN THE INSURANCE INDUSTRY

Video, Podcasting and Live Streaming in the Insurance Industry

LIVE MEDIA, VIDEO & PODCASTING IN THE INSURANCE INDUSTRY

If you operate in an industry that is SLOW to embrace change … or … if you are looking for a way to get more exposure with your multimedia, this article will be very useful to you. It’s a blend of strategy, tactics and technical detail that is easy to understand.

In this article, I am sharing the vision and the execution strategy for implementing live streaming (video) and podcasting (audio), or in other words, a multimedia strategy into the life insurance industry. If you will, this is a “sneak peek behind the curtain” of what it takes to envision and implement a brand media strategy and how a media professional, Leland Best at BCB Live, can help ANY entrepreneur develop and execute an effective and results-driven multimedia strategy.

I could have done it myself, or so I thought. The reality is that in a digital DIY (do-it-yourself) world, we all feel like we are empowered to do anything and everything. One of the secrets to success is knowing your limitations, knowing when to cry uncle and understanding when to engage with a professional.” ~Michael Lucy

I always had the feeling Mike and I would end up working together in video.  The two of us met by chance in the live streaming arena and both immediately realized its potiential to be a game changer when developing a brand, building a following, and reaping a reward. Mike was the one to show me how simple this could be done.” ~Leland Best

STATE OF THE UNION IN THE LIFE INSURANCE INDUSTRY

The insurance industry is very competitive yet VERY conservative, which is a strange combination if you think about it. In general, companies and agents operate their marketing and sales in a very old school kind of way. “Old school” is their comfort zone; a good portion of the industry, companies, and agents RESIST change.

Many (most) agents in the industry will find and use every excuse in the book NOT TO CHANGE. When someone recommends something new or suggests change, that someone will likely be met with harsh criticism, such as:

  • “Internet marketing does not work, the chargeback rates are too high”
  • “You can’t give the consumer too much information even if they ask, you will confuse them”
  • “Don’t give your last name or company name when making calls, that will just confuse people”
  • “Don’t give quotes over the phone …”
  • …and Many More

If you think about that for a moment, criticism is normal human behavior that is evoked by the emotion of FEAR (FEAR of the unknown, and to these people technology IS an unknown). Then the fight or flight instincts kick, so they FIGHT back with criticism.

I bring this up in conversation before we get started with strategy because if you want to be a pioneer and a leader in your industry, you just may have to tackle that challenge head-on, all by yourself. It can be VERY lonely when EVERYONE is zigging and you want to zag!

THE OLD SCHOOL WAY

  • Direct Mail – Expensive, ineffective and EXTREMELY difficult to measure. That said, agents are like Pavlov’s dog when it comes to direct mail, this what they are trained to do.
  • Bait n Switch – From state-regulated benefits program to “urgent final notice”, the industry is never short on ways to suck unsuspecting consumers into a sales appointment. A complete lack of transparency.
  • Telemarketing, Telesales – This has evolved over the years and many companies now have very strict policies for telemarketing sales, ESPECIALLY COLD CALLING! (sadly one automation that isn’t good for anyone, is the increase of automated computer calling.  Using a computer to make the first contact with your potential customer? noooooo!

THERE HAS TO BE A BETTER WAY – THE NEW SCHOOL WAY

YES, there is a better way. It starts with the internet and social media … AND … when you think about the internet and social media, what is it? IT’S CONTENT AND IT’S MEDIA! So, the better the content, the better the media, the better consumers will respond! The better ways include:

  1. Internet, Web, and SEO – Save this discussion for another article!!!
  2. Social Media – Understanding brand presence, strategy, positioning, messaging and content publishing
  3. MULTIMEDIA – Video (pre-recorded), Live Streaming (LIVE video), and Podcasting (Audio)

I feel very confident my business has #1 and #2 on lock-down. Now that #1 and #2 above are covered, what do you attack next? I believe you can kind of guess? It’s #3!

FEAR, FEAR, FEAR – We mentioned above, “fear of the unknown” but it’s also worth mentioning here that “fear of failure” also comes into play when considering getting in front of a camera or speaking into a microphone. All of us have to overcome feelings of fear, DON’T let fear prevent you from taking that first step. Rather, leverage other people’s fear of the unknown and failure, if they are not willing to do it – THAT GIVES YOU THE OPPORTUNITY TO BE THE FIRST TO DO IT! Be a leader, be a pioneer and take  risks. The upside is HUGE and you really have nothing to lose, but a little bit of time.

WHO ARE THE PLAYERS IN THE INDUSTRY WITH A STRONG MEDIA PRESENCE

As part of the strategy, Leland and I had to take a deep dive not only into the technology but also into the marketplace. We had to identify some of the key players and get a general understanding of who is doing what. There are LOTS of agents and brands using media, for our research we identified three brands that struck us as professionally developed and gave us general direction to steer our ship!

Our objective is to be DIFFERENT, yet we still need some comps and to understand what consumers are responding and reacting to. Below are a few examples of key players that we studied;

INSURANCE NICK – Full disclosure, is that I know Nick in person. I watched Nick grow his digital footprint from zero to hero. I am aware of his trials, tribulations, successes, and failure along the way. Nick’s success is anchored around his Facebook presence. He prepared for 3-4 years for his moment. That moment is 2019, his agency and business are going to another level and the digital strategy is the catalyst growth. What I take away from Nick is hard work (he has put in some serious SWEAT EQUITY), persistence and an absolute passion to learn new digital strategies and techniques and experiment in new areas outside of his comfort zone.

DAVID DUFORD – David is a successful life agent and producer with a powerful and popular presence on the web, including YouTube. While that brand is mostly known as a resource for agents (i.e. coaching and consulting), David also has a few other brands for his insurance lines. His YouTube channel is one of the best in the industry. What I take away from David is; #1) his ability to evolve over time, his video presence on Day 1 was not great (horrible might be a better word) yet obviously he did not give up and is now a very professional and highly trusted individual; #2) David’s speaking ability, he is one of the best speakers and has one of the best voices in the industry. If and when you hear David’s voice it makes you WANT to do business with him.

THE FOREMOST INSURANCE GUY – Okay, I cheated on this one! The Foremost Insurance Guy is more like David Duford in that his brand presence is for agents and is mostly known by agents. BUT, his brand is so powerful and professionally developed that he is someone very worth a few minutes of your time to investigate. What I take away from The Foremost Insurance Guy is building a powerful and professional brand powered by and built on a foundation of simplicity.

THE SHIP SET SAIL, WE HAVE A DIRECTION BUT NOT A COURSE – NOW WHAT?

We analyzed what others are doing, more importantly, we analyzed what others are NOT doing! From there Leland and I started to throw ideas on a whiteboard (with a good eraser) of how to leverage new technologies, YET keeps it simple.  My customer demographic (or strawman) is a middle-class American age 45 to 85 that is unlikely to be “tech-savvy”, so simplicity was ESSENTIAL for Leland to develop a working strategy. We had to keep reminding ourselves throughout the project, “SIMPLE, SIMPLE, SIMPLE”.  (as the ‘old adage goes – K.I.S.S. “Keep It Simple Stupid”)

Here was the high-level media strategy we agreed upon;

  • BITE SIZE NUGGETS (SOME MEDIA PROS CALLS THIS ‘SNACKABLE MEDIA’) – Our focus is; How can we condense as much information as possible into as short a media duration as possible, have it make sense, be simple to consume and keep people’s interest? Leland mentioned that the average podcast duration of 20 minutes, or roughly the drive time to work for the average person. THAT IS TOO LONG FOR WHAT WE ARE TRYING TO ACCOMPLISH, at least for our startup. So, Leland and I decided upon 5-10 minute mini-podcasts and mini-videos, our focus was on “information density“.
  • CRISP/CLEAR MESSAGING WITH CLEAR AND SIMPLE CALL-TO-ACTION:  Given the client, demographic and assuming content will be in “bite-size nuggets”, the messaging needs to be concise. The call to action needs to be clear. The audio content needs to be clear, without distractions (i.e. background music) and with a focus on speech cadence. NOTE:  Leland emphasized the cadence.
  • NO FANCY INTROS/OUTROS – Leland was very accommodating to the tactics of “keeping it simple”. The long term strategy is to develop brief intros and outros for our podcasting, videos, and live streaming. For “startup”, we followed the prevalent recipe in the industry and that is very simple and very brief introductions.
  • BRANDING – Leland recommended and insisted on common sense and omnipresent branding, i.e. lower third graphics, channel art, etc.  This gives the viewer a reference for recall. I resisted at first, but once I came to my senses and took a deep breath, Leland was spot-on for this one (thank you, Leland, for insisting).
  • TRUST, TRUST, TRUST – I should have made this the first bullet point. I put it last because you can execute the 4 bullet points above to absolute perfection but if your multimedia strategy is NOT working towards earning trust, then IT. WILL. FAIL!

WHAT ARE THE MEDIUMS AND CHANNELS WE WILL BE PUBLISHING TO?

The mediums we will be utilized to deliver our content are: Podcasting (audio), Video (pre-recorded) and Live Streaming (live social media video), executed over time, in that exact order.

Podcasting (Audio)

It’s very easy to ignore this medium, but the podcasting arena is on the rise in popularity, and is relatively easy, is less resource-intensive (time and money) than video and has some serious SEO (Search Engine Optimization) horsepower behind it. This article is NOT about SEO but this is an important consideration (nor am I naive enough to share ALL of the details to our secret sauce!!!)

Ask any expert podcaster how long an episode should be and you will probably get an answer like “20 minutes.” REMEMBER, our goal is “snackable” multimedia, so 20-minute audio sessions are a little too long.  We’re looking for bite-size, not a mouthful one could choke on.

Together we agreed upon 5-10 minute audio clips (even 10 minutes is a little long), however, some topics will require more time. A secondary benefit to a 5-10 minute podcast duration is that these audio files can then be easily repurposed (i.e. embedded into blogs, articles and shared on social media). Again, more assets shared on more web properties means MORE SEO power!

PODCAST SCHEDULE – Once per week.

Videos (Pre-recorded On-Demand Video)

Leland and I did not include many videos in our strategy. My video strategy (YouTube Channel) is already a work in progress. Our biggest concern with video was that we made sure the branding and messaging was consistent for all the multimedia channels (podcast, video, live streaming) and digital assets (web, social media, etc).

We took special note of David Duford’s introduction in his most recent videos, he says “Greetings and salutations this is David Duford at Buy Life Insurance for Burial”. This was significant for us, we both immediately took note of the speech pattern and cadence, especially the emphasis on “Greetings and Salutations.”

With those special notes above and the acknowledgment that we needed to have our own “niche introduction”, one simple and short on duration, let’s just say.. we have our work cut out for us.

ON-DEMAND VIDEO SCHEDULE – Produced as needed.

Live Streaming (LIVE social media video productions)

Let’s summarize Leland’s philosophy in one simple statement;

A picture is worth a thousand words, a video is worth a thousand pictures and a live stream is worth a thousand videos!

That means a live stream is worth ONE BILLION WORDS, 1000 x 1000 x 1o00!

When you take into consideration #1) Bite-Size Nuggets and #2) No Fancy Intros/Outros and “information density”, this provided Leland with the roadmap and strategy from which to work. It’s very akin to an artist painting a masterpiece, first, that artist has to choose a medium, then select the proper canvas and finally procure the materials before you can execute the vision.

Production is where Leland shines and adds a LOT of value to any project. Our strategy for live streaming is;

  • Smooth simple and brief introductions
  • CONTENT – Compelling storylines
  • Value-add (minimizing “fluff”)
  • A focus on audience engagement
  • Professional audio and video production

Leland recommended two types of live streaming content;

  • Evergreen (out of scope for now, but be on the lookout for future articles!)
  • Scheduled Live Streaming Broadcasts

Smooth, Simple and Brief Introductions

Per the observations of David Duford and per the requirement to “keep it simple, keep it brief”, Leland and I agree upon a brief intro screen with a brief audio introduction. Here is a working draft (not final version) for our podcast, video and live streaming audio introduction;

CONTENT – Compelling Story Lines

A successful live streaming venture requires a solid relationship between the content creator, presenter and the production engineer. In our case, the content producer and presenter is the same (me) and Leland is the production engineer.

Live Streaming is the social media version of a reality show, EXCEPT IT’S LIVE! One of the benefits of streaming is live interaction/engagement. You can and should script certain elements.

“Even though I’m rather impromptu, you can and should script portions of your live stream, specifically the beginning (introduction) and the end (call-to-action). Create an outline of the broadcast to keep you on schedule throughout. Do NOT, however, over engineer the heart of the script. Why? The inevitable dynamic and real time interaction simply cannot be scripted. Therefore, the producer and the presenter(s) need to be in sync, or the entire train is going to run off the track.” ~Leland Best

Value-add and Minimizing the “Fluff”

This is where the content creator has to shine. The content needs to be relevant, engaging and valuable to the audience. In our project, the content comes directly from the customer in the form of understanding the most common sales objections and FAQ’s (Frequently Asked Questions). So while each broadcast (episode) will address an individual topic, the overall series of episodes should support the strategy as a whole.

Minimizing the “fluff” simply means that throughout the live stream, try at all cost to avoid discussions that do NOT add value to the audience, example;

Focus on audience engagement

Different channels and mediums have different mechanisms for real-time audience engagement. The producer and engineer (Leland) and the presenter need to once again work in sync to acknowledge and engage with people as quickly as possible in real-time. One of the other invaluable benefits of live streaming is that, with the right tools, you can include individual responses from the live viewers for other members of the viewing audience to see during the broadcast, address their questions/needs, and make any less engaged viewers feel as though they are part of the “LIVE Experience.”

Professional Audio and Video production

Consider all the components to a successful live stream; cameras, microphones, software, mixing, transitions, and production engineer activities, it’s OVERWHELMING! Our goals, objectives, and mission are SIMPLE, SIMPLE, SIMPLE, at least for the first initial live streaming broadcasts. You can incrementally add features, bells-n-whistles and a level of technical sophistication over time but when starting, focus the on MVP (Minimum Viable Production) and do NOT let perfection get in the way of progress.

“The pursuit of perfection often impedes improvement.” ~George Will

“Perfection is not attainable, but if we chase perfection we can catch excellence.” ~Vince Lombardi

Before we talk about the benefits that Leland adds to the production, please bear in mind that I, myself, have a solid understanding of the hardware, software and other components of a live stream. I could have done this myself, HOWEVER, for each minute that my attention is pulled away from the content and the presentation is a minute of lost opportunity to make sure I am delivering valuable content to my audience. Managing a production AND being the on-screen host/talent is a recipe for disaster (I know by experience!) – AND I WANT TO AVOID DISASTER!

For the audio and video production, we simply turned over ALL the hardware, software, production and engineering functions to Leland.  Production hardware, software, creative assets (lower thirds, banners, etc.), transitions and the actual production, that is LELAND, all LELAND, and more LELAND. The peace of mind not having to worry about that as an on-screen personality is priceless. You do not have to worry about pressing this button, doing that transition, mixing audio, the transition between scenes/screens or cameras – it’s just simply priceless.

SUMMARY & TAKEAWAY

In a digital world that moves at lightspeed with new technology, new strategies, and new tactics, having a well planned and professionally developed multimedia strategy is the difference between a GOOD business and a GREAT business. Here is a simple yet effective checklist for finding opportunity in your industry or niche;

  • EVALUATE your industry’s current use of  multimedia
  • IDENTIFY key players or brands that you feel have a strong presence
  • STUDY those key players, look under every rock
  • IDENTIFY areas of opportunity
  • PLAN your strategy
  • ENGAGE with and hire a multimedia and production professional
  • IMPLEMENT your strategy, plan and schedule the tactics, action, and events
  • EXECUTE AND PRODUCE the media strategy
  • REPURPOSE your content

About the Author(s)

My name is Michael Lucy and I am a licensed life and annuity producer (agent/broker) in Michigan, more importantly, is that I have a background, experience, knowledge, and APPRECIATION for anything and everything digital. I was a software developer for IBM for about 14 years and a marketing agency owner for 7 years. All roads in my life led to this moment of building an insurance brokerage, the value proposition that I bring to customers, potential customers and the public is truly top of the class. Delivering and communicating the value proposition requires STRONG content, media production, and delivery. The multimedia and live streaming seed was planted about 6 months ago and recent engagement with Leland (along with Curtis Brooks) lit the fire to take the plunge and just do it! Oh, and you can get an online quote anytime, just click -> Funeral Insurance Quote Online. You can also find some Michael’s Final Expense Quote video’s (pre-Leland) on YouTube.

 

Hey! Leland Best here. I’m the CEO of Best Conceptions LLC, (Best Conceptions Broadcasting/BCBLive!) and I’ve worn many hats over the past 35+ years. I am trained or certified in Radio-TV-CATV and Internet/Social Video Production. I’ve been working with computers and the internet since their inceptions, and during my 25-year career as a Civil Designer/Engineer, my home-based business served several Fortune 500’s. My wife Jenna and I now call the Shiawassee River our home, where I’m currently following my passion as an author (BestLiveGuide), live streamer, video producer/editor and affiliate website builder under various brands across the interwebs.
So glad to have you all aboard for this incredible journey we’re about to take together!

Broadcasting Video to Facebook Live – Pages vs. Groups vs. Events

After remaining silent for so long, I felt it necessary to address a matter I feel if of great importance when it comes to businesses creating content on Facebook. First off, if you want to create any type of significant brand awareness for your company, you should start with a branded website. Once that is established, you can begin to put your energy into some kind of social media strategy, and there is honestly no better place to start one than with Facebook.

Facebook gives an individual business owner the same ability as any other business to tap what is by far the largest online community of users in the world, not to mention the plethora of built-in business building tools over any other social network. So when it comes to marketing your business on Facebook, where should you begin?

In this article, we’ll take a look at all the different features Facebook has to offer for marketing your broadcasts. We’ll discuss each asset’s strengths and weaknesses – starting off with your Facebook Page.

Your Facebook Page

Facebook has always attempted to offer its end users a self-contained experience, which includes anything from their daily news to their shopping adventures, to communications between family, friends and businesses – sort of like a mini-mall of everything you need online in one handy portal.

With that in mind, the best way to think of your Facebook Page is to think of it as your personal or branded website on Facebook. It is the place where you provide information about your brand and where your fans should turn to first to hear what you have to say.

 

Your Facebook PAGE is your business’s Front Door into FB from the WWW, USE IT!

Your Facebook page is your brand’s voice on Facebook. As such, it is primarily intended for broadcasting your brand’s message rather than creating discussions around it (that’s what Facebook Groups are for). You can use your Page to post updates about your brand, share images, video and other content and receive messages from Facebook Users. Very importantly, you can use your Facebook Page to advertise on Facebook’s Advertising Platform, as well as host Facebook Events and link your page to any connected groups you’ve created.

Your Facebook Page should be considered the core of your Facebook marketing strategy and should rank in importance when it comes to your digital identity second only to your website, only because your website allows you greater control and ownership over your visitors. Therefore, wherever you provide social links for your brand, such as in your email signature or website header/footer, you should be pointing to your Facebook PAGE.

If you decide to embark on a social media presence, start with a cleverly constructed Facebook Page.  An eye-catching banner image and “About” section is only the beginning; be responsive, post worthwhile content and don’t cut corners. Your investment of time and input will pay off in the end.

Facebook Events

Facebook Events are often confusing to event organizers, whose primary brand/product may already be an event of sorts.

That is understandable. For example, when you run a clothes store, and want to promote the launch of your new collection, the distinction between store (promoted through a Facebook Page) and the launch event is clear. When you organize a broadcast, however, knowing how to use your Page and Events and what content to post on each is a bit more of an undertaking.

An EVENT is a BEAST all within itself!

Let’s say you organize “The ABC Show” with a couple of variants – maybe several different hosts – all taking place on the same day. What should go under the page and what should go under an event?

Hierarchically, you should think of your broadcast format (“The ABC Show”) as an ‘umbrella’ over your various broadcast content containers (live video, marketing, motivation, systems, coaching, etc). Your “ABC Show” should be your Facebook PAGE and your individual broadcasts should each be a Facebook EVENT under that Facebook PAGE.

In your PAGE you should post content relevant to “The ABC Show” brand, e.g. sponsorship deals, community initiatives around your event, news from hosts/mentors, etc. More broadcast-specific content, e.g. details on who said what during the broadcast, questions asked during the show, conversations with your guests, etc., should be posted in the respective Facebook EVENT, under the “About” and “Discussions” tabs. Significant broadcast-specific content, such as the time, location and any foreseen registration or “preshow” requirements, should appear on both your Facebook Page AND within the Facebook Event (“About” tab) by way of announcing the broadcast.

You need to remember, Facebook events have an event venue and an event date, and after that event date expires the Facebook event expires as well. So you don’t want to invest too much effort in building up your Facebook Event. Thankfully, Facebook gives you limited options in doing that.

One of Facebook Event’s biggest downfalls is the fact that any live broadcast sent to an event do NOT show up within the Page or Group Newsfeed, but rather within the “Discussion” tab of the Event itself. This is because Events are their own beast separate from either Pages or Groups, but can be created within either. This leaves many a potential viewer wondering where they are supposed to go when a live video event starts.  Facebook should have used a little more forethought in this regard.  Let’s hope this changes in the nearest future.

As a work-around, many a broadcaster still create an event, then rather than broadcast to the event (an option available in FB Live), they broadcast to the Newsfeed of the Page or Group when the time slot arrives.  Better yet, one should schedule a “Live Video” post within the Newsfeed of the Page (alongside of the Event) that existing followers can use to select a button that gives them a reminder notification of the broadcast 3 minutes before it begins!

You should always add Facebook Events for your broadcasts under the respective Facebook PAGE you manage. What you want to do is grow an audience under your Facebook PAGE which you can engage with at any time. When set-up properly, posting on Facebook Events is open to the public, in this way they provide excellent Q&A forums for prospective participants and help create a gentle “peer-to-peer joining nudge” among other Facebook users, which encourages a greater response to your call to action (ie. joining a specific Facebook Group).

Facebook Groups

In the basic sense, Facebook Groups are online communities of Facebook Users interested in a common topic. Groups are set up and managed by administrators who control posting permissions and other group settings.

Groups can be public (anyone can join), closed (users can request to join) or secret (private like a closed group with the added feature than these private groups do not appear on searches). Groups can also be linked to a Facebook Page in a way that allows the page to post in the group alongside regular Facebook users.  This is the natural route of progression you want to achieve.  Facebook User -> Facebook Page ->CTA ->Product/Service->CTA-> Facebook Group

 

Facebook Groups used to be a Facebook Page’s poor cousin, but this is changing with the dramatic shift by Facebook recently towards linked Facebook Groups and community-building. As a result, Facebook is undergoing a groups revolution that has made groups linked to pages a very attractive proposition for many broadcasts.

There are many things you can do with a Facebook group and some important things you can’t (notable among the latter being paid advertising). You can use groups to stimulate engagement with your participants and volunteers, as discussed above. Facebook pages and personal posts rely completely on the Newsfeed algorithm for organic exposure. However, Facebook Groups send users a notification whenever someone posts to the Group, thus driving traffic to each post.

But, be wary how often you post in your groups.  You don’t want to spam your members with notifications all day long or they just might turn them off completely.

You still can’t advertise a group or share/boost any posts within a closed/secret group.  Also, many of the things that make the revamped groups more attractive – like the ability to post in the group as your page – still make having a Facebook Page necessary.

So, thumbs up on Facebook Groups overall, but only if you have time to invest in the communities (NOTE: with an “S”) that you plan to build with them, and only after you’ve set up a Facebook Page, which should always serve as your main branding platform on Facebook – and inside any groups you create.  Facebook Pages are also best suited for archived video content (e.g. replay playlists), maintaining viewer analytics, and have the greatest leverage when used in conjunction with the boost/ad campaign features found within the Facebook Advertising platform.

This this leaves us with….

Your Personal Page

Don’t be surprised to hear that your personal page also has a role to play in your overall Facebook strategy.

Starting with the obvious, you need a personal profile to be able to do anything on Facebook, like creating and administrating the things we just talked about; Pages, Groups and Events! You will also need a personal profile to post in other groups which might be useful for promoting your broadcasts. So you will need to be mindful of what you post, as any personal activity will inevitably reflect back to your broadcasts, and ultimately your brand’s image on Facebook.

Your Personal Profile (it’s not a page, it’s a profile), is more than a just a potential liability– quite the contrary. There are many great things you could do to enhance your brand’s broadcasts, and they are only possible through your personal page. Things like:

Sharing content from your page with your friends.

One word of advice: keep it selective. Share general audience broadcasts, major landmarks, announcements and press activity, but do not be tempted to share every single page post. There are laws of “diminishing returns” for doing so.

Reaching out to individual participants.

There are many reasons why you might want to connect personally with participants in your broadcast. As a page, it used to be that you didn’t have that ability (though now there is, but it’s still very limited), so still the best way to do it is through your Personal Profile. Use your Personal Profile to approach disgruntled participants, prospective brand ambassadors, or to thank broadcast evangelists (those viewers/participants who feel strongly positive about your content) or catch them singing your brand’s praises!

So, there you have it. While there is a place for your profile to be used professionally, intend on using it correctly and wisely. And never – ever ever – set up your business broadcasts on a personal profile, this is why Facebook gave us Pages, Groups and Events in the first place, your Personal Profile was meant to be just that… personal.

With this info in hand, may all of your broadcasts be packed with viewers and filled with fun and excitement!

Much more can be said about Best Marketing Practices using Facebook LIVE so be sure to contact us, subscribe to my every-so-often newsletter, or request a FREE 15 minute consultation by clicking the box to the right!

Until next time!  Keep Calm and Stream On!

Did BeLive.tv Just Say “Talk Show” Free-for-All?!

belive-tv-talk-show-pricing-plan

Wow! A month full of Talk Shows and Talking Heads!belive-tv-talk-show-pricing-plan

Did you see what’s happened in Live Streaming over the past few weeks?  Wasn’t it incredible to see the pace at which the broadcast offerings available have expanded and are now almost looking limitless?  Kind of like the universe just clicked on fast forward, wouldn’t you say?

Today BeLive.tv made a few announcements from across the pond in Israel with their latest feature updates.  Now that their BETA testing phase has come to a close, they are welcoming in a few new esthetic tweaks and are giving EVERYONE a 14 day FREE Trial of their infamous “Talk Show” format!

The newly released broadcast pricing schedule has just come out and was announced as shown in the chart below…

They are giving a reduced fee (2 free months), if you pay up front for a year!  This reduced the monthly rate by a few dollars (Rates go from $15 and $25/mo to $12 and $20/mo. when paid annually).  For a platform that gives you all the features is does, it’s a well-rounded and reasonable price to broadcast.

belive-tv-pricing-plans
SIGN UP FOR “ANNUAL” AND SAVE A FEW BUCKS A MONTH…

Be sure you’ve considered whether or not you’ll do more than 16 x 20-min broadcasts a month, and how many of the features you’d like before you go and click that Buy Now button!  The way it’s setup now somewhat forces everyone I’m associated with to end up automatically in the Standard $25/mo. bracket.

BeLive is giving us a fair first-time offering.  It somewhat compares to how Huzza hit the scene last year, starting in at around $15/mo. with 4 seats, recordings and scheduled FBLive access, which then quickly departed when the platform was bought out by KickStarter.  More stuff to play with here than Huzza for sure, but we’ll just have to see what happens next over at BeLive.tv!

For those that prefer the “pay-to-play” model this is by far the best choice to date, but then you’re instantly caught up in a perpetual fee to broadcast LIVE to Facebook, which by the way, only gives up it’s archive at 640x360p video resolution, hardly viable for any HD video repurposing.

Let’s hope they soon add a feature to go to YouTube LIVE soon as well.  (hint,hint)

Tzafrir Rehan, CEO of Belive.tv DID confirm within the Belivers FB Group that the basic features (not “Talk Show”) would remain free even after the 14 day trial of the full suite demo is over for the user.

 

Of course, many that subscribe to my channel already know that I prefer the “free-to-play” or “pay once” to get your own live video production software application, that way you can stream on indefinitely to anywhere you’d like, free of charge, in-house audio+video recordings in Hi-Def included, not to mention a LOT of other cool bells & whistles!

I’ll be sure to follow this up with a complete review once the dust settles.  I’ve been waiting for the platform to finalize it’s beta before producing a full-on review of everything BeLive.tv has to offer!  See you soon!

Meanwhile, Keep Calm and Stream On!